In the first century, letters would usually start off by stating the author, and then the recipient. In a way, it’s something we also do ourselves when we place our own address at the head of a letter, then the name and address of the person to whom we are writing. Of course, the formal layout of a letter has changed over recent years, and with the growth in branding and graphic design it is common to see complex and creative ways to present the sender’s details and identity. Letterheads, whether corporate or personal, increasingly try to add key information about the sender, such as services provided or values held.
It’s interesting then to see much the same take place in the writings of St. Paul, particularly in his letter to the Romans. As he had not previously visited the church in Rome he carefully designed his letterhead to not only identify himself but to give the reader important information about what he is, what work he undertakes, and what beliefs and values he holds.
Thus, he gives his name and appends his chosen tag-line as follows:
Paul, a servant of Christ Jesus, called to be an apostle, set apart for the gospel of God, 2which he promised beforehand through his prophets in the holy Scriptures, 3concerning his Son, who was descended from David according to the flesh 4 and was declared to be the Son of God in power according to the Spirit of holiness by his resurrection from the dead, Jesus Christ our Lord, 5 through whom we have received grace and apostleship to bring about the obedience of faith for the sake of his name among all the nations, 6 including you who are called to belong to Jesus Christ:
Romans 1:1-6

Paul's letter to the Romans comes complete with a detailed letterhead
I’m not certain what management and branding experts would make of it, but it’s massively different from those usually held up as classic examples and best practice. Despite this, I personally think Paul’s letterhead does its job really well – not because it is eye-catching – but because through it Paul delivers so much information of such great importance both to him and to his reader. The most essential parts of Paul’s letter are set out here, even before he sets out who the recipient is!
Let’s take a closer look at Paul’s letterhead, bit by bit:
1 Paul
First, like all good letterheads, he states his name – Paul; a name which in itself makes a statement, for Paul was once a Jew by the name of Saul, and was a violent persecutor of the Christian church (Acts 8:1-3). It was after he was intercepted by the resurrected Jesus that he started using the name Paul, although the way in which he gained the new name is not known today (Acts 9:1-6).
a servant of Christ Jesus
Notice, Paul does not describe himself as a Christian, but uses perhaps a better name, that of ‘a servant of Christ Jesus’. He defines himself not by the power he has, or those under his authority, but by the humility he has, and the authority to which he submits in servitude.
called to be an apostle
Jesus had given Paul the task of being an apostle to the Gentiles; an appointment which essentially involves bringing the Christian faith to non-Jewish people (Acts 9:15-16). It brings Paul into the group of twelve apostles who had first been sent out with authority from Jesus to all Israel (Matthew 10:1-4), of whom one had betrayed him and had taken his own life. Back when the apostles were first sent out to proclaim the good news, they had been told in no uncertain terms to only bring the message to Israel – not to the Gentiles, nor to Samaria (Matthew 10:5-6).
set apart for the gospel of God
So Paul himself, just as the earlier twelve apostles, has been set apart for the gospel (the specific good news) of God; but unlike the other apostles, he was sent not to Israel but to the Gentiles. Interestingly, this fulfils the promise of Jesus, who said that his message would go first to Jerusalem, then to Judea and Samaria, and then to the ends of the earth (Acts 1:8). Paul, as servant of Christ, explains the matter of his work as being the gospel of God; and by his terms ‘chosen’ and ‘set apart’, attributes his very involvement to God.
2which he promised beforehand through his prophets in the holy Scriptures
Next in his tag-line, Paul starts to lay out bullet-points regarding this gospel that he works for. First, it’s not a new-fangled idea, but one which was planned and announced long ago. Indeed it is true to say that this message regarding the good news was both foretold and believed even 2000 years beforehand, and many times between times (Genesis 12:3; Galatians 3:8).
3concerning his Son
The next bullet point tells us simply that the gospel is about God’s Son (Psalm 2:7); setting out the divinity of Jesus Christ, not merely a prophet or a man made a mouthpiece of God, but actually God.
who was descended from David according to the flesh
Almost anticipating our thoughts, we then read of the humanity of Christ: Paul tells us in unambiguous terms that Jesus was descended from King David by means of normal human descent, that which we term ‘flesh and blood’. Further, his descent from King David fulfills the promise of God to raise up a king to an eternal throne from his seed (II Samuel 7:12-13).
4and was declared to be the Son of God in power according to the Spirit of holiness by his resurrection from the dead
However, these things are not merely believed because Jesus said them, but also proven; for this same Jesus after being crucified, after having died, and been buried, was then raised from the dead. Such power is only attributable to the Spirit of God himself, and by this act, all that which Christ claimed receives irrefutable testimony and witness from God. Paul rests his faith on this point, saying in another letter, “if Christ has not been raised, then our preaching is in vain and your faith is in vain” (I Corinthians 15:14).
Jesus Christ our Lord
Paul now takes us full circle, for having opened by telling us he is a servant of Jesus Christ, having explained that he is set aside for the Gospel of the Son of God, he returns by declaring the name of the Son, Jesus Christ. Not only does he do this, but he also writes that Jesus Christ is our Lord; by which in the first instance we are to understand that Jesus Christ was the Lord of Paul and the Christians in Rome, and by application to us as Christians, then also our Lord. Although this bullet-point almost duplicate Paul’s claim to be a ‘servant of Christ Jesus’, yet this change in perspective serves to exult the name of Jesus above all others – as Lord of all, just as the earlier statement humbled Paul as a servant.
5 through whom we have received grace and apostleship
Continuing his repetition of key points in his message, Paul returns to the theme of apostleship; again working hard to be absolutely clear that it is something which God has given to him, not something he has asked or earned of God. Thus, he links grace and apostleship, the first being the favour of God towards mankind, and the second the response to which Paul was called by this grace. Having set out the Lord he serves and the nature of his service, the next point is to explain what the end of his labour is, and how his work is relevant to the recipient.
to bring about the obedience of faith for the sake of his name
This he achieves through a short but powerful statement, showing that his work of bringing the message of the Gospel is so that people will obey by having faith in it. Further, as it is the honest design of every loyal servant to labour for the sake of his Lord, so too the end of Paul’s work is for the sake of Christ, to the praise and glory of his name.
among all the nations, 6 including you who are called to belong to Jesus Christ:
Finally, he closes the address block by explaining what all this has to do with the Christians in Rome. Simply put, he states that his mission is to the nations (that is, away from Israel), and that this includes those in Rome. Yet, he does not finish the exercise without pointing out that even his recipients owe their faith and salvation in Christ not to their own work, but to the grace of God which has called them.
That brings us to the end of Paul’s letterhead. It would be nice to think you might have learned something good about branding and marketing, but I suspect that might be better studied elsewhere. On the other hand, I hope you have learned a little about Paul, and the Gospel regarding Jesus Christ which he served with such passion and determination. The actual body of Paul’s letter to the Romans is considered by some to be the central book of the Bible, and with good reason; so please do have a read of the rest, if you’ve not done so recently.